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News
Top 5 Basics for a SUCCESSFUL RETAIL SALES Advertising Campaign
By Graham Van Arkadie on March 5, 2012
A successful retail sales advertising campaign begins with careful consideration and then making sure that you have the top 5 basic elements in place.
Franchise Central to exhibit at the 2012 Brisbane Reinvent Your Career Expo as the major sponsor for the franchising sector
By Franchise Central on February 29, 2012
Franchise Central is looking forward to yet again exhibiting as the major sponsor for the franchising sector at the upcoming Reinvent Your Career Expo to be held at the Brisbane Convention & Exhibition Centre during the weekend of 24th and 25th March 2012.
The Top 10 Tips for Effective Advertising
By Graham Van Arkadie on December 13, 2011
The goal of advertising is to cost-effectively reach a large audience and attract customers. If done correctly, advertising can enhance the success of your business.
Franchising Vs Going It Alone
By Franchise Central on December 1, 2011
One of the prime advantages franchising has over going it alone is that a franchisor is afforded the ability to expand its business without having to provide all the capital or employ others to achieve that expansion. Indeed, the primary barrier to expansion faced by today's business person is capital. Franchising is a method of business expansion that minimises the risk of debt and/or the cost of equity as it is the franchisee that provides the initial investment at entry level allowing a franchisor to expand its business with minimal capital expenditure.
The Coffee Club in China
By Franchise Central on October 11, 2011
Nick James of Franchise Central says 'Ni Hao!' as he enjoys the taste of home at The Coffee Club in China!
So what's happening in franchising?
By Nick James on October 5, 2011
It has been hard to avoid the negative economic commentary dominating our news and press this year.
Effective marketing strategies for a digital world
By Tony Eades, BrandManager on October 5, 2011
Advertising and marketing experts the world over this month celebrated the finding of what they think could be the world's oldest Tag Heuer advert.
Retail versus Online - The gloves are off!
By Tony Eades, Brand Manager on August 17, 2011
Times are changing - more Australian's then ever before are shopping online.
10 reasons to take the next step in franchising
By Nick James on August 17, 2011
Already running a successful business? Wondering about the best way to expand and how to take the next step? Consider franchising. Here's our top 10 reaons why we think it's so great!
The Reinvent Your Career Expo
By Kylie Pekolj on July 13, 2011
Recently Franchise Central and Franchise Magazine attended The Reinvent Your Career Expo at the Melbourne Exhibition & Convention Centre. The Reinvent Your Career Expo was held over two days and saw over 6,000 people attended, all of who came with the intention to reinvent their careers and many of these people came seeking to reinvent their careers by becoming their own boss and what better way to do that than to franchise!
How to Build Rapport in a Matter of Minutes
By Vicki Sparks, ConnectWorking on July 13, 2011
Trust, rapport and relationships are intrinsically linked and what many networkers fail to realise is that relationships underpin most business transactions.
Should I become a franchisee?
By Nick James on July 13, 2011
Thinking it's time you took control of your career by becoming your own boss by starting your own business or buying a franchise?
Franchise Central partners up with Reinvent Your Career Expo as a major sponsor for the franchising sector
By Franchise Central on June 8, 2011
Franchise Central is proud to announce that they have been named the franchising sector sponsor for the upcoming Reinvent Your Career Expos in Melbourne (18-19 Jun 2011), Sydney (24-25 Sep 2011) and Brisbane (24-25 Mar 2012).
Franchise Development - Doing it right
By Mary James on May 18, 2011
For those of us experienced in franchising, we are often amazed when companies considering the establishment of a new franchise system, even large, well established, international companies, begin the process at the end - the development of the legal agreements.
How to choose the right franchise - Part 2
By Nick James on May 18, 2011
The next phases of the evaluation process.
How to choose the right franchise - Part 1
By Nick James on March 30, 2011
One of the great things about franchising is that franchised businesses provide many people with the opportunity to enter new industries, roles and careers, without the need for extensive experience but one of the hardest things about becoming a franchisee is choosing the right one!
"Sir, would you like a franchise with that?"
By Kylie Pekolj on March 23, 2011
Get that trusted name, find your franchisees and even more customers will start to follow!
Visual Leadership
By Helen Robinett CIP, Image Quest on March 23, 2011
In order to get things done effectively through others, it is imperative to create an immediate and positive impression.
Building Profitable Alliances
By Vicki Sparks on February 16, 2011
Whether you are just starting out in business or a large corporate company, collaborating with other businesses can give you incredible leverage.
So you want to be the next Ray Croc?
By Nick James on February 16, 2011
Tired of reading this article and thinking, "I have a better franchise concept than that company"? Maybe you, too, should consider franchising.