Franchise Central

A CUTTING EDGE OPPORTUNITY!

Who is the King of Knives?

King of Knives was established in 1986. The concept was to create a highly specialised store that retailed every conceivable cutting and sharpening instrument for the domestic, trade and professional markets. The first store opened in Westfield Chatswood in November 1987 and since this time the Group has grown to be the largest Australian retailer of its kind with over 50 stores throughout Australia and New Zealand.

The product range has expanded over the years and the stores carry a core range of cutting and sharpening tools as well as a variety of quality kitchenware, trade uniforms, outdoor tools and
more.

“To offer proven and innovative products together with outstanding service to meet the needs of our customers”

The King of Knives Advantage

If you are considering a franchise, we would like to invite you to consider King of Knives. Some of the key advantages that King of Knives has to offer are:

A wide range of products in a specialised field of expertise. Excellent buying power and relationships with suppliers which ensures the ability to negotiate extremely favourable pricing and trade terms. A range of exclusive brands, which offer security and no direct competition in the marketplace. Direct importation of products and brands giving competitive margins as well as unique and exclusive product lines. A team of professional and experienced buyers who are continually sourcing the world for innovate or new products at competitive prices. A great range of well known and established brands from around the world.

A destination “gift store”. A specialist range of products allowing staff to become experts within the field and offer unparalleled customer service. A choice of products for both the professional and amateur alike providing stores with the ability to attract both a retail customer as well as develop business to business relationships. The product range is not perishable or greatly effected by fashion trends. An ongoing and proven marketing and promotional strategy which effectively attracts customers and develops brand equity. An experienced and dedicated management team with vast retail knowledge and proven successes.

The Franchise Opportunity

King of Knives
The first King of Knives store opened in Chatswood in 1987 and since this time King of Knives has grown to be largest Australian retailer of its kind with 60 stores throughout major shopping precincts within Australia and New Zealand.

Vision
The simple vision of King of Knives is “to offer proven and innovative products together with outstanding service to meet the needs of our customers” We offer a shopping experience that endeavours to inspire all customers
to pursue their trade/hobby/passion with the absolute confidence that comes from using the right tool for the job.

Market Overview
Our staff knowledge, specialised product offering, convenient store locations and competitive pricing set us apart in the market. Although we have competitors there is no other specialist national operator in either Australia or New Zealand. King of Knives has a solid customer base including retail customers, trade customers and corporate customers.

Product & Pricing
King of Knives has a range of specialist products including: knives, sharpening, kitchen tools, outdoor tools, sporting knives, cookware, flashlights, scissors, bakeware, uniforms and barware. Selecting the best mix of products
and pricing is the key to running a successful business.

Purchasing Power
With over 20 years in the industry we have developed excellent relationships with our suppliers ensuring that we have an effective balance of profitable margins and competitive pricing.

Importing
King of Knives directly import a number of product lines and exclusive brands from around the world. This ensures products are competitively priced, have good margins and gives us the security of having no direct competition in the market place.

Customer Service and Guarantees
As a specialist retailer we pride ourselves on our ability to offer our customers sound advice and exceptional service. Staff are giving ongoing product training, customers have the ability to “try before they buy” and products are covered by full manufacture’s guarantees.

Marketing & Promotions
King of Knives have an ongoing marketing and promotional calendar which aims to build awareness of the brands and products as well as to encourage increased sales. Year round in-store promotional material, nationally distributed catalogues, print advertising, website and direct communications are just some of the annual activities.

Training & Support
Each and every new owner is given ongoing assistance and consultation by our experienced team. This will includ site selection and lease negotiations, shop fitting, stock orders, purchasing, visual merchandising, training, human resources and promotions
 

CONTACT FRANCHISE CENTRAL

Franchise Central - Australia Wide 1300 558 278