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Hudson Coffee Franchises are more satisfied than most
Hudson Coffee Franchises are more satisfied than most
By Franchise Central on June 2, 2010
A franchisee satisfaction survey reveals that 95 percent of Hudson Coffee franchisees find running their store interesting, enjoyable and satisfying. The research, conducted by independent research consultancy Franchise Relationships Institute, included anonymous responses with findings showing outstanding scores in work satisfaction, financial performance and commitment to new store initiatives.
Key results provided by Hudsons Coffee franchisees indicate:
- 95% are very satisfied with running a Hudson Coffee store,well above the franchise industry benchmark of 72%
- 79% consider their business to be a financial success in comparison to the franchise industry average of 64%
- 72% believe their profits will grow even further
- 72% would by a Hudsons Coffee franchise again if they had the choice
Franchise Relationship Institute operations manager Ree-Anna Chatman stated that the results were well above expectations, and were pleased to see such a high approval rating in the areas of franchise support and group camaraderie."One of the main reasons people join a franchise system is to be a part of a larger entity that offers a support network and a sense of community. The results show Hudsons Coffee has a support network that really takes an interest in individual franchisees."
"Other standout areas include work satisfaction and optimism, which rated higher than the industry benchmark. Optimism is an important scale because from our research it is strongly linked to franchisee success,"Ms Chatman said.
Hudson Coffee National Operations Manager Ross Packham stated, "Conducting franchisee satisfaction surveys annually is imperative to validate the strategic plans for the company. It's difficult to move forward unless you have indication of how franchisees view the business."
"Overall the survey results were fantastic with 95% of franchisees stating they find working within a Hudsons Coffee store enjoyable,and a high percentage indicating they would recommend a Hudsons Coffee franchise to be a potential franchisee, and if they had an opportunity they would by the franchise again. It was also pleasing to see franchisees are highly satisfied with their financial performance compared to the industry benchmark given the financial climate and 'GFC' we experienced last year."
"Conducting the survey wasn’t about patting ourselves on the back as a franchisor though. We wanted to determine where the opportunities were, and gain an understanding of how we can improve operations. The survey was great in identifying these areas, whilst at the same time gauging our franchisees contentment," Mr Packham said.
Hudsons Coffee has a total of 32 franchisees and 66 stores nationally with plans to expand further in certain areas including business districts,airports, hospitals and regional areas.