A successful retail sales advertising campaign begins with careful consideration and then making sure that you have the top 5 basic elements in place.
1. SIMPLICITY IS BEST.
Keep your message simple but interesting; always relevant to your customers. Use their language at all times!
2. MAKE THEM AN OFFER THEY CAN’T REFUSE!
First check your competitors prices, and overall offering; than make sure you have a super special offer, with a specific time limit as deadlines always create a sense of urgency.
3. CHOOSE YOUR ADVERTISING MEDIUM WISELY.
Make sure you use a medium that targets your heavy users in large numbers. Where ever possible, get on TV; use other mediums to support TV.
4. MAKE YOUR ADVERTISING $$$ WORK FOR YOUR BUSINESS.
Buy as much frequency as your budget can possibly allow; one advertisement will never work. Advertising needs frequency of message; you’ll need to impact your heavy users a little but the boarder target will need to hear your message at least THREE TIMES before they get it!
5. MEASURE YOUR RESULTS.
Closely measure your responses in detail, so you can create bigger and better results every month. You need to know exactly what is, and is not, producing profitable results for your investment.