Design and Marketing
How much of the market are you missing out on through an outdated or inappropriate image? Want to be regarded as a more energetic and modern company but think your current image is holding you back?
Franchise Central have sourced the right professionals to provide you with a total Creative Design & Marketing Solutions for your business.
Signage – Logo design & Corporate ID – Advertising Campaigns – Franchise and Retail Design – Exhibition & Display – Print Media & POS – Web Design – Brochures & Package Design – Industrial Design
In this increasingly competitive market place your image is more important that ever before. Why should a customer pick you over someone else? A brand is more than just a logo or name, brands represent emotions, cultures, ideals and aspirations. It’s serious stuff!
By offering a total design solution, Franchise Central have the know-how, to guide new and existing franchises from logo conceptualisation, advertising campaigns, point of sale, media planning, style guides, signage, large format printing, space planning, website development, retail design to industrial design – our expertise will make your franchise unique and give you the edge.
Franchise Central’s Media Kits allow us, as an experienced third party to evaluate your current advertising strategy and design a program that is fast to implement, easy to track and accurate when measuring effectiveness. Your business has an accurate budget forecast, monthly planners and professionally designed media formats to use.
- 3 advertisement layout designs (Line, Placement, Banner adds)
- Franchise Directors profile for marketing agencies
- Media format analysis and recommendations based on locations and budget
- Calendar of events and budget for a specific period (6 months recommended)
- Minimum of one professionally written media release
Using your corporate image, Franchise Central’s Business Services Assist program can enhance your current stationary design, or design new and vibrant image concepts to enable your business to promote a professional and dynamic image in future years. From these templates, we can then extend and create point of sale cards, shelf tickets and signs etc that can be used throughout the business still in keeping with your chosen corporate image.
- Drawing and design of 3-5 concepts for approval
- Design and build of templates in the correct electronic format for printers (Letterhead, envelopes, with compliments, business cards, shelf tickets/signage)
- Microsoft Word version for local use
Branding Style Guides
Style Guides are imperative to the launch on any franchise network, or simply expansion of company stores to ensure a constant theme is portrayed – this is your business fingerprint! Containing information such as your current corporate logo, finalisation of correct corporate colours, font styles, layout/design and sizes to allow marketing agencies, printers, contractors (painting/signage) and shopfitters an accurate profile of your business to ensure the correct use of your valuable business image and standard.
- Design and production of your company logo and graphic elements (5 concepts included)
- Recommendations for company specific colour codes, font styles, layouts and standards
- Generic templates utilising your styles that can be used for shelf tickets and signage
- Guidelines outlining the use of company styles and elements
Want to give your business that professional edge? The Film industry is no longer restricted to the multimillionaires in Hollywood. Corporate video production is at your fingertips. A well produced video should last your business at least five years and it doesn’t need to be an extravagant, long or expensive video. The most effective business videos are short, concise, clear and to the point.
We aim to provide innovative, interesting and informative content, to give your organisation the right image. Corporate Videos can be used to communicate your organisation to prospective franchisees, staff or investors. Training videos are a cost effective alternative, designed to educate and maintain a high level of retention. Let our professional video production and editing team find the right solution for you.
Utilising Franchise Central’s graphic design services allows your business a low cost, professional way to create and produce corporate brochures, from a simple one-page flyer, to a printed and bound corporate 12 page brochure. Franchise Central’s Business Services Assist can provide copywriting for your content, graphic design and photography, through to the compilation and printing of the finished product. Your finalised documents are provided to you in a professional electronic version for your printer, or as a simple to view Adobe Acrobat file for e-mail use or Internet site publishing, Franchise Central can provide more than just competitive rates.
Web Site Planning & Development
Home computers, businesses, mobile phones, iPads, e-cafe’s, laptops, etc…. the internet is everywhere! To give your franchise or business the strongest online presence you need a website that can attract, inform, re-attract and interest your target market. Our experts can develop the right web site for your company, strengthening your image and brand whilst providing your customers with the valuable information they need.
We can provide you provides an immediate, low cost service to see where your business’ customers live and how to reach more people just like them. Take the guess work out of “where and how to market”, so you know where to locate your stores and spend your advertising dollars for maximum sales and return. We use a combination of advanced geo-demographic mapping, ABS Census data and information on your customers, to produce full colour maps that reveal exactly where to focus your outlets and marketing effort for greatest sales results.