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Retail Concept

Franchise Central can assist you with a complete design and image solution for your business. We have sourced the right architectural/interior designers who are concept orientated in the design and planning of architectural interior space, and other three dimensional environments.

The conceptual orientation is strongly motivated by a marketing/strategic approach, the intention of which is to help businesses to position and differentiate themselves effectively. This is done by research, marketing and branding, leading to totally integrated concepts. The ultimate aim is to obtain superior profitability and hence a good return on investment.

Cost effective, yet innovative, space planning solutions are used in the attainment of this aim, which go beyond aesthetic considerations. Measurement techniques are used to evaluate concepts which help to demystify and objectify the process.

The objective of the retailer is to house, display and sell, products and services and realize a return on investment.

A Retail Concept needs to be: Innovative | Practical | Cost Effective

  • Research: what is required to operate successfully in the future and not on historical practices. Not whimsical.
  • Strategy: who is the customer and why would they choose to shop at a particular store? Need to look at consumer behaviour and communications to create a USP.
  • For this you need: distinctive products and/or services. Strong brand identity.
  • Communicate: through the 3-Dimensional Environment, the nature and purpose of the business. Not just a look but a complete experience.
  • Through Signage: information, identification, education and direction.
  • Through Fixturing & Merchandising: allow goods and services to be presented in such a manner so as to increase the average consumer transaction.
  • Flexibility: allow for ongoing change in type and amount of product/services.
  • Feedback: continually monitor the concept by critique and feed back from staff and the market place. Test and measure performance. Adjust and modify.
  • Training: staff need to be trained and re-trained in an ongoing basis.

Approach

Identify the target market . Review current demographic, economic, competitive factors, shopping patterns and purchasing characteristics of consumer pertaining to particular market and business.

  • Analyse the product offering.
  • Define specific needs of the consumer.
  • Cater for their needs by the right product assortment mix.
  • Create the right supportive image (ie – three dimensional environment) by visual merchandising, branding, consistency and other design parameters.
  • Provide training assistance where required in terms of use of the concept.
  • Refine concept by critique and feedback.

Retail Leasing

Franchise Central can assist you in developing the right Franchise Real Estate (FRE) Strategy for your franchise business. Sourcing the best site is fundamental to your success in a highly competitive retailing environment. Ensuring the negotiation of the best real estate terms is important for any business.

Whether for a single retail shop or commercial office or a store roll-out across the country, Franchise Central can provide you with the independent expertise and resources to achieve the best real estate outcomes for your business including but not limited to:

  • Real Estate Strategy Development
  • Network Planning
  • Site Identification and Assessment
  • Negotiation and Advocacy
  • Portfolio Management

In particular, Franchise Central’s team of leasing experts offer comprehensive services in retail tenant representation on a national scale and commercial property consultancy in:

Site Selection

Considering our large network of leasing executives and local to national level landlords, we are consistently updated on prime retail opportunities, even before they reach the public, ensuring our clients are first in line.

Lease Negotiation

Our team are well positioned in the industry and maintain a healthy working relationship with retail landlord decision makers; you will always be assured of a feasible lease deal, maximum incentive, and carefully negotiated terms and conditions.

Lease Renewals

An extension to the above service – should your existing lease be reaching renewal, our team will do a careful audit of your existing arrangements and optimise them in line with your current business requirements.

Lease Disposals

Should you find yourself in an undesirable situation of having to terminate your lease before expiry, we can ensure this process is negotiated with a minimum financial and personal impact.

Retail Strategy & Management

As members of our team have extensive experience in retail business ownership and management, we can provide our clients with fit-out consultancy, marketing and merchandising, staff recruitment and retail specific sales training. Furthermore, our franchised clients utilise us in franchisee qualification and recruitment.

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