Testimonials - Franchise Central

We met with Nick James of Franchise Central in Brisbane in late 1999. We were impressed by Nick and engaged his company to prepare the Franchise Documentation/system for our business, Black and White Home Services.
With Nick’s assistance we granted our first master franchise on the Sunshine Coast QLD followed by another 12 master franchises throughout Australia. In addition Nick recruited over 380 franchisees for our franchise system in Australia.
In 2008 we sold our entire franchisor business and have enjoyed an ongoing professional and personal friendship with Nick and Franchise Central still to this date in 2025. Nick and his team have always given us down to earth good advise and guided us in building a very successful and profitable franchise network in the space of 8 years.
Nick has always been just a phone call away, we will always recommend him to anyone thinking of franchising their business and recruiting quality franchisees. Nick and his networks will be a valuable addition to your business.”

Robert & Leanne Simpson– Franchisor
Black and White Home Services

I felt comfortable with the overall franchise development proposal presented by Nick James of Franchise Central. Nick’s vast experience in the franchising sector shows and I found Franchise Central’s current and previous client list was very impressive with many prominent brands.
Nick is very honest and careful not to over promise, he guides you through the franchising process from the beginning with patience and gives regular feedback and recommendations on how I can improve my service to our franchisees and build our franchisee network, Nick’s guidance has helped me avoid mistakes.
Nick has also connected me with many of his contacts that have helped by business greatly, his reach and networks with similar high quality people is invaluable.
In all my dealings with Nick he is professional and punctual, Nick also enjoys a laugh which helps create a more relaxed atmosphere at our franchisee recruitment meetings.
I have recommended Nick and his team at Franchise Central to others considering franchising their business. Without their guidance we would not have been able to achieve what we have so far. Our journey with Franchise Central will continue and I have no hesitation giving Nick’s number to anymore considering Franchising.
Nick’s response time to franchisee enquiries is exceptional and his follow up with potential franchisees is equally impressive. Nick knows the questions to ask and once he has identified a potential match to the franchisee profile we are looking for, he arranges face to face meeting. Following up leads is time consuming, so it’s great to have Franchise Central taking care of this for me. Nick gives me feedback and the outcome of each individual enquiry and that information helps us improve our marketing strategy. “

Grant Aggett – Franchisor
Thyme After Thyme Gardening Services

I have known Nick James for many years going back to when we franchised CITY FINANCE LOANS AND CASH SOLUTIONS in 1993.
I found him to be so dedicated honest and truly wonderful to deal with.
I would recommend Nick and Franchise Central to anyone contemplating Franchising their Business or seeking Franchise advise. “

Karien Brownlee-Smith – Franchisor

My experience over the years with Nick and Franchise Central has been easy to get along with and always strategic.
Nick James has a very personable and professional approach to his client relationships and his wealth of knowledge in the franchising industry is second to none.
I would absolutely recommend Nick and Franchise Central to anyone thinking of franchising their business or buying a franchise, a safe way to get into franchising when you can trust the person and organisation you are dealing with.
I have been recommending Nick James and Franchise Central for many years now and wouldn’t hesitate to introduce future interested business owners thinking of franchising their business. “

Nick Ikonomou
Coach Nick

I decided to develop my franchise system with Franchise Central and Nick James, mainly because of their successful history and client base.
What really made Franchise Central stand out was the depth and longevity of their experience in franchising.
From the initial contact, subsequent discussions and meetings Nick was easy, down to earth and informative deal with.
Amazingly the whole process of franchising my business was easy to follow, Nick is professional and easy to talk too.
My business model is easy to follow and the rewards are just too good to not offer to others, I love being a business mentor and franchising my business allows me to do just that with my franchisees.
Franchising Coffeetreat with the assistance of Franchise Central was simple, professional and cost effective.
If you’er ready to expand your business we would highly recommend Nick James and Franchise Central. “

Chelsea Haywood – Franchisor
Coffeetreat

I met Nick James in the mid 1990’s at an expo, he introduced himself and I to him, he looked me in the eyes when we shook hands and he replied, “great name, my dog is also named Ari ”. I knew right there we were going to work together.
Nick James and his team made the franchising of Mogy Tools a seamless and informative process at a fair price. Thanks to Nick who also recruited all my franchisees we grew a very substantial mobile automotive tool van franchise that expanded Australia wide in the space of a few years.
I especially enjoyed travelling the country and having Nick and his select team there to help me present and negotiate franchises, the Mogy Tools Franchise network expanded into QLD, NSW, VIC, SA, WA & the NT with over 40 franchised vans.
What really made it great for me in dealing with Franchise Central and the team was Nick’s down to earth approach with honest, quality advise, at a fair price and of course he was fun to be with.
Nick’s vast franchise expertise and network of associates is invaluable and a must for anyone contemplating franchising their business and seeking quality franchisees.
Our business and friendship relationship has lasted over 25 years. “

Ari Mogy – Franchisor
Mogy Tools

I would highly recommend Nick and his team at Franchise Central for any one wanting to franchise their business.
My experience with Nick has been nothing but the best, a very professional person with vast experience and knowledge in franchising and a great ability to simply, patiently explain anything to do with business and franchising.
Franchise Central was recommended to me by a few other franchisors in shopping centres in Sydney that i had met, as the only fair and reputable franchise consultancy to deal with if you want it done right. From the initial meeting with Nick, it felt right and i have never been let down by Nicks advice and intimate knowledge of what was best for my business. Japan City has a very large footprint in Shopping Centres selling high end Japanese giftware, homewares with a Japanese restaurant attached to every store, his connections in the franchise store leasing arena and product sourcing are exceptional.
Our franchisee network has grown in Sydney with Nicks assistance and we are very happy with the quality of our franchise system and documentation and franchisees. I especially enjoyed having Nick travel with me on store product sourcing to Guangzhou China Expos and dealing with manufacturers and suppliers for our stores over many years.
Nick is a person who supports you and is a valuable professional to have by your side. If you want it done right and seek real results for your business, Franchise Central and Nick James are worth having on your team. “

David Leung – Franchisor
Japan City

My family and I migrated to Brisbane from South Africa in the early 1990’s and set up our little business, Computer Gym that quickly became very successful.
Shortly in our business growth I met Nick at the Brisbane expo that was highly recommended by the franchisors of ABS Auto Brake Service and The Coffee Club as being the best Franchise Consultant in Australia.
I met with Nick and was quickly impressed by the quality of the man and his already successful and proven track record in franchising, it felt like a good fit for our plans.
Needless to say, the franchise system and documentation developed for our business was world standard, simple and understandable, which made it easier for us with Nick and his team to recruit quality franchisees quickly throughout Australia in a few years.
Our relationship started off professionally and with rapid success quickly developed into a personal friendship that has lasted for over 25 years.
Nick assisted us in recruiting over 40 franchisees and then sell the entire franchise group handsomely. His expertise and hands on approach makes Nick easy to deal with his high levels of integrity and doing the right thing with everyone he deals with.
We moved back to London after selling Computer Gym and with Nicks help we established the same in the UK, for a number of years there we would be crossing each others paths at airports all over the world ie Singapore, Hong Kong, Dubai and of course London, having meetings and travelling together sometimes and was always pleasant, whether it was planned or by coincidence.
i used to smile on many occasions when i looked up at an airport waiting area and see Nick there, flying to or from the USA, Europe or Asia, we would quickly say hi, catch-up and keep moving, they were happy days.
I have often referred to Nick at a task master, if you want anything done, Nick finds a way to get it done and properly.
I am now retired and still look back at our times in franchising with happiness.“

Carl Planting – Franchisor
Computer Gym

I chose Brainworks because of its philosophy and methodology which is unique amongst all other tuition service providers. From my friends who are running a couple of Brainworks franchises in the west, I came to know about the demand for their services in the west and that’s why I was interested in starting a couple of centres in Melton and Caroline Springs, where they haven’t reached out yet.
My Franchisor appointed Franchise Central to mediate my purchase of the Brainworks Franchise. I have found them really helpful during the purchase. They took the time to understand my situation and provide me with appropriate advice.
I had a great experience with Franchise Central, especially Nick James during the negotiation process. Nick is a great listener and listened to all my requirements and helped me to negotiate the franchise cost and all other relevant costs with the franchisor. He also explained the legal process and always maintained clarity of information. He was really helpful and professional. I will certainly recommend Franchise Central and Nick James to others seeking assistance in buying a franchise.”

Wazih Razib – Franchisee

Brainworks

We at Newtek had been planning to expand our business through franchising for some time.
Everyone we spoke to had not given us a clear way to go about this successfully and were very costly, until i met with Nick James from
Franchise Central, who made it clear to me and in simple terms showed us a plan to make our goals a reality at a fair price and timely.
The proven experience displayed and key client examples shared with us gave us a lot of confidence and trust in Nick and Franchise Central.
The Franchise Development package offered by Franchise Central was competitive and a Complete Service along with the given very good franchisor referrals made the decision easy for us to appoint Franchise Central to assist us in Developing our Franchise System documentation.
Franchise Central was the only consultancy who offered everything required to franchise our business, recruit franchisees, finance and ongoing support, a total solution in franchising.
We found working with Nick and his team very enjoyable, easy and professional with a personal touch.
We would highly recommend Nick and Franchise Central to anyone thinking of franchising their business or seeking real straight talking advise about franchising or finding a good franchise opportunity.

Mardy Bettagodage – Franchisor

Newtek Cleaning

We have had a great positive experience with Franchise Central. Nick James from Franchise Central has helped us in buying our first 2 franchises.
Nick has provided a great service, support and guidance throughout the process and has been quick and efficient in handling any of our queries.

Meghna Yadav Franchisee – Brainworks

Franchise Recruitment may seem a great idea, however there are only a few who truly qualify. With my extensive Franchise Industry experience I commenced a due diligence journey and this exercise revealed certain characteristics I should ensure the anointed recruitment group, contained the desired criteria.
In our case the Franchise Consultancy were and not limited to:
1. Specialised in the franchise industry
2. Experience and know how of both the role and function of a Franchisor and Franchisee
3. A group that would ask to review the Franchsior prior to their engagement
4. Provide personalised service
5. Contains a 360 feedback process
6. Contains a system and process that provides an increased chance of successfully recruiting a good fit to the brand
7. Contain a comprehension of the Code of Conduct within the franchise sector – This is where problems truly begin.
Upon review, experience, collaborative approach together with a discovery of Franchise Central’s previous successes by contacting other Franchises that utilised their services I did not hesitate to engage Franchise Central.
The greatest standout was that we spoke directly to the Principal of Franchise Central and he remained in constant contact throughout the entire process. I was even invited to provide operational discussions with potential franchisees from early in the recruitment process, reinforcing Franchise Centrals ethos and mission to the recruitment program of quality franchisees.
From the onset , Franchise Central not only were professional with their approach, but their comprehension of the franchise relationships within a network gave a truly simulated personal appeal to the entire process
For any serious franchisors who are considering to expand their business via Franchising, Franchise Central and more so Nick James should be formulated into their discussions as soon as possible.

Evan Drakos – Beds For Backs

Real Fruit Ice Cream was firstly introduced to Franchise Central by our CPA accountancy practice. In due course we researched possible Franchising Entities and subsequently made our choice to accept our CPA’s recommendation.My initial meetings were with Nick James and we had very low key chats with him being able to hear of our aspirations and limitations whilst also being introduced to his extensive portfolio of his client base.
His honesty and frankness quelled any inhabitations that I may have felt or held. We shared family histories and values and over the ensuing months our report with one another both professionally and personally developed. His ability and people skills have made Real Fruit Ice Cream feel very confident that our launch and recruitment of our Franchisee Network will be very successful. Nick believes and is passionate of our products and services.

Bob Irvine – Franchisor

Real Fruit Ice Cream

As an experienced Franchisor with over 20 outlets in Perth WA, we were seeking representation on a National & International basis to assist Pasta Cup with its expansion plans in seeking quality franchisees and Master Franchisees.
Franchise Central came highly recommended by an associate. The extensive experience and client list of Franchise Central was impressive to me.
What stood out in particular about Nick James of Franchise Central was his willingness to talk and at least discuss the Pasta Cup franchise business model and its future.
My experience and dealings with Franchise Central and the team has been good both professionally and friendly as well as knowledgable in their feedback and actual know how.
In particular, i like the personal approach and interest in our franchise by Nick James, very professional.
Working with Franchise Central and Nick James we have been able to comply to strict regulations and the Code of Conduct in seeking better quality business partners as franchisees and master franchisees.
Pasta Cup and myself would absolutely recommend Nick James and Franchise Central if one is seeking to Franchise their Business and seek Franchisee Recruitment.

Stuart Bernstein – Franchisor

Pasta Cup

Making the choice.
I initially spoke to 2 people regarding franchising prior to Franchise Central.
The first at an exhibition, based in Brisbane. They were well organised but seemed to have a set price, quite expensive, to deliver on the model/operation manual. Legals were going to be on top of that. The second person was very helpful, and happy to discuss, though they didn’t appear to have a set plan or options.
I then contacted Franchise Central, after a first meeting a document was produced which provided a plan, the potential benefits and options regarding services and costs. The choice for Franchise Central was because of price and the ability to choose applicable options. Eg: disclosure document, franchise document, assistance with operations manual. I took some time deliberating, Nick got back to me pretty much according to my time line. Then I decided to move forward. Payment plan was also helpful.
Dealings.
Developing the documents:
The documents were produced in a timely manner and iterations were completed concisely and clearly. Good assistance for clarification during their development. We’ve been able to have friendly/fun conversation, but also frank conversation when the need arose. Franchise Central responded to my feedback In a positive way.
Since beginning advertising the franchise:
This is where Franchise Central has been a real asset in terms of their commitment to dealing with franchise enquiries, learning about franchising from them, going through the process of signing new franchisees, completion of documents. Nick’s experience has been invaluable.
I decided the franchise was the best model for my education model, in order to expand. It has been achieved though we are still working towards goals of expanding the network.
Yes I would highly recommend Franchise Central /Nick James to anyone considering franchising their business and also for the recruitment.

John Grundy – Franchisor

Brainworks

We chose Franchise Central to represent us as soon as we had met Nick. His professionalism and straight shooting style was aligned with our company and personal ethos so we knew that Franchise Central would be the right company to represent us.
The outstanding track record, the years’ experience and the companies/brands associated with Franchise Central made Franchise Central stand out from the rest.
Nick is extremely knowledgeable about the Franchising industry. He is always happy to listen to your ideas and offers sound advice when asked.
He is a family man and that was important to us as his value show when you deal with him.
Nick takes time out for us and we consider him to be a friend as well as our consultant, we enjoy his company on a personal level as well as professionally.
We are still on our franchise roll out journey. In each and every step so far Franchise Central have delivered on our expectations.
We would definitely recommend Franchise Central and Nick James to others considering Franchising their Business or anything to do with Franchise Development and Franchisee/Master Franchisee Recruitment.
They are experts in their field of Franchising and you should only want experts representing you and your Business.

Stephen Lowery MD – Franchisor

The Global Local cafe

After diligent research in sourcing the right people to franchise my business, I chose Franchise Central to develop the My Cube franchise system and documentation. In the initial meetings and discussions with Nick, I immediately found that he presented very experienced and professional in the business of franchising. From the very onset and throughout the course, they were readily available, very approachable and direct with both consulting and advice. Franchise Central understands the dynamics of a business looking to expand and grow without forsaking the personal touch of taking into account the business owners individual requirements. In my view, the team behind the Franchise Central name has a proven track record in being consistently innovative, forward thinking and industrious in the franchising arena. If you are looking to franchise your business and/or expand through recruiting franchisees, Franchise Central gets the job done!

Stanley Hsu – Franchisor

My Cube

” We were first hesitant in franchising our business but Nick from Franchise Central was able to explain the benefits of expanding through franchising and we don’t regret making the decision to go ahead with Franchise Central.
Once the franchise development and documentation was completed, Nick has done a great job in assisting Smile Bar with the Recruitment of several franchises.
Franchise Central has a strong network that is invaluable for all your franchising requirements. The service support is excellent and they are always willing to help with advice. Great team – we highly recommend Franchise Central to any business looking to franchise and expand.”

David Lamhout – Franchisor

Smile Bar

” I first came across Franchise Central on Google search and realised that they had worked with a few clients of theirs that I knew. I rang these clients to ask what they thought of Franchise Central and not only did I get very good responses but they highly recommended using Franchise Central.
So when I rang up Franchise Central to ask the question of why I should franchise my business, they asked all the relevant questions and answered any questions I had thought about going down the franchising path. Then a pleasant man came out to see me at my office.
I was surprised at Nick James’ professionalism and how he conducted himself – I knew that I had found the right people to help me develop my business into a franchise system.
Franchise Central maintained a consistent level of professionalism throughout the course – I highly recommend Franchise Central for anybody who is thinking of franchising their business – I do not think you can find a more helpful company in achieving your franchising requirements and goals.”

Steve Konstantinou – Franchisor

AMA Alloy Motor Accessories

“Nothing Succeeds like Success! The very reason I beat a path back to Franchise Central!
For Social Media Business Boosters and Propel Apps, Web listing and EDM Blasts provided by Franchise Central result in the most successful conversion rates of all external advertising – the inquiries we receive are quality not quantity.
I see a logical explanation, experience! Nick offer trusted industry experience, their creativity, ideas, help and know-how is based upon many years of proven success.”

Max Collins – Franchisor

Franchising International Pty Ltd

“I am really glad that I chose Franchise Central as the franchise consultancy to sell my business, as it left me free to continue working while they looked after the details of selling. Nick made the whole process of selling my franchise business so much easier. I would recommend him to anyone who needs a truly qualified franchise consultant to sell their franchise. I could not have done it without his expert knowledge and professional process during the whole transaction.”

John Woolley – Top Snap (Former Franchisee)

“In my opinion, you won’t find anybody as good as Franchise Central. I say Franchise Central because in my opinion, there aren’t many good sales and marketing people out there – Franchise Central offers everything that a Franchisor is looking for.”

Stephen Raff – Franchisor

Ace Body Corporate Management

“From the very first meeting with Nick, we knew we were in the right hands. The team at Franchise Central are highly professional, results driven and a joy to work with. They made it their business to create a synergistic relationship from the very start – the best part is that they actually believe in our business and continue to perform beyond the call of duty to far exceed our expectations. Initially they worked closely with us to provide an excellent franchise system documentation package. We look forward to a long and mutually fruitful association with the team at Franchise Central in expanding the Vulcano Gelato franchise network nationally and internationally. If you are looking to franchise your business or require assistance in expanding your franchise network, we highly recommend Franchise Central without hesitation.”

Josephine Colombo & Gino Maniaci – Franchisor

Vulcano Gelato

I would recommend using Nick and the team at Franchise Central anytime and believe they offered a good professional service with the expansion of Danoz Directions. Even today, I still get calls from Nick to find out how my family and I are – that is service that money cannot buy. It is about relationships and friendships something which is rare in business and something that Franchise Central offers.”

Michael Amler – Franchisor

Danoz Directions

“I am glad I met and worked with the Franchise Central team, as they contributed to my success. I granted my first franchise in 2000 and in just a few years granted over 260 franchises. To this day I know that Nick is only a phone call away for advice.”

Robert Simpson – Franchisor

Black & White Home Services

“Franchise Central is an affordable and encouraging consultancy. They were able to cover all the areas for us as new franchisors. I have found Franchise Central always ready to assist with advice and able to offer a full range of services.”

Wendy Brentall – Franchisor

Wendy’s Music

“Nick has a sound knowledge of the industry. He is very professional and caring, with an attitude of excellence to service and detail. He is fun to work with and took the headache out of franchising. We would highly recommend their services to prospective business owners, considering franchising their business.”

Jan & Ross Sutherland – Franchisor

Dial A Concierge & Dial A Wife

“Since meeting with Nick, from that first encounter I knew that Franchise Central could produce the goods that I needed to develop our franchise system. The Franchise Central team as a whole has been so supportive in every aspect of this great system through establishment, creative design, multimedia solutions, marketing, internal development, positive attitude, involvement and some great advice.”

Dave Clark – Franchisor

The Poultry Place

“The team at Franchise Central has provided us with the support required to get our business off the ground and market our brand in the most productive and professional way possible.”

Tony Diana – Franchisor

Sweet Explosion

I’ve always found Nick from Franchise Central extremely professional and trustworthy. They have been fabulous and instrumental for the success of several of my clients. Having worked closely with the team at Franchise Central since 2000 – I can honestly say that they are innovative, provide exceptional service, have a genuine interest in the success of both Franchisors and Franchisees and can tailor a franchise to your needs and experience as well as ensure you are involved in the right coaching and mentoring principles. Whether you are looking to franchise your business and/or recruit Franchisees, I highly recommend Franchise Central.”

Jim Genes – Franchisor

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